Organic traffic can be a challenge to increase, however, with consistency and dedication, it is possible to drive more visitors to your blog. Here are 5 ideas to help increase the organic traffic to your blog. But before we start, unfortunately there’s not a secret sauce, it requires effort and dedication to analyze our stats and tweak our techniques.
Here are five actionable ways to increase organic traffic to your blog
1 – Create Quality Content
Content is essential to organic traffic growth. If your content is well researched, well written, and keyword-rich, then it will be more likely to drive traffic to your blog. Quality content will also help establish your blog as a reliable source of information which will keep readers coming back for more.
Write blog posts that are informative, engaging, and provide value to your target audience. Make sure to regularly update your blog with new and fresh content to keep your visitors coming back.
Not inspired? Take a look at Google trends to explore what the world is searching.
Speaking of content, do not try to cheat on users and search engines. Sooner or later they will realize and will leave your site and release your hand over time so write native content.
The content and its value is the most important thing you can do to get traffic.
2 – Optimize for search engines
Make sure your blog posts are optimized for search engines by using relevant keywords, meta descriptions, and header tags. This will help your blog rank higher in search engine results and attract more organic traffic.
Optimize your blog for organic search by identifying targeted keywords and using them in titles, headings, and through each article. Organic traffic it’s one of the most important because it means that a search engine suggested our site for users.
Clear HTML to make search engine life easier to read our content. Use meta tags in the right way. Use structured data.
3 – Do Networking
Reach out to other bloggers in your niche and offer to guest post on their blog. This will give you access to a new audience and help you build relationships with other bloggers in your industry. Comment on other related blog posts and join online communities to create a network of followers and readers.
Build backlinks. Encourage other websites to link back to your blog. The more backlinks you have, the higher your blog will rank in search engine results, and the more organic traffic you will receive.
Use email marketing to reach out to potential readers and invite them to follow your blog.
Utilize social media to share your blog posts on social media platforms such as Facebook, Twitter, and LinkedIn to engage with potential readers. This will help drive more traffic to your blog and increase your visibility online.
4 – Monitor analytics
There are several tools to analyze how your content is doing. Here are some of them I use:
- Google Analytics. Probably the most used.
- Google search console. It’s super useful to get good insights.
- Jetpack. In case you use WordPress, Jetpack stats are pretty straightforward to understand and super useful
- Social media analytics. Some of them offer you analytics to know the content that works well.
Regardless of the tool your use, take a look at:
- Keywords that bring you more content and work on those that don’t but you think are related to what you write.
- Pages with the most page views to analyze why users like it.
- Pages that you think that add value but still users or search engines don’t read. For these cases you may consider rewriting it, optimizing images, ads, etc. Maybe the content is good but it is not well organized and easy to read.
- See where users come from such as social media, organic, etc.
- If you invested money in campaigns, take a look at if it really brought up traffic by analyzing referrals.
5 – Optimize page loading
Optimizing page loading speed is crucial for the user experience of your blog, as well as for your search engine rankings. Let’s see some tips to help you optimize your blog for faster page loading.
- Compress images: Large image files can significantly slow down your page loading speed. Use an image compression tool to reduce the size of your images without sacrificing quality. There are also external services such as Cloudinary to serve your images super optimized.
- Minimize HTTP requests: Every time a page loads, it makes multiple HTTP requests to fetch various components like images, scripts, and stylesheets. Minimizing the number of requests can help speed up the page loading time.
- Use a Content Delivery Network (CDN): A CDN can help distribute your content across multiple servers, reducing the load on your main server and speeding up page loading time for users in different locations.
- Minify CSS, JavaScript, and HTML: Minifying your code means removing all unnecessary characters, such as whitespace and comments, which can help reduce file size and improve page loading time.
- Enable browser caching: Browser caching allows your pages to load faster for returning visitors by storing static content, such as images and stylesheets, in the visitor’s browser cache.
- Use asynchronous loading for JavaScript: Loading JavaScript synchronously can block the rendering of the page, leading to slower page loading times. Using asynchronous loading allows the page to continue loading while the JavaScript is being loaded in the background.
- Choose a good hosting provider: A reliable hosting provider with fast server response times can have a significant impact on your page loading speed.
- Avoid loading your blog with a lot of advertising.
- Avoid annoying popups asking for email subscriptions or any other alert messages.
By following these tips, you can significantly improve the page loading speed of your blog, providing a better user experience for your visitors and helping to improve your search engine rankings.
Pro tip: with PageSpeed Insights tool you may have excellent information, see https://pagespeed.web.dev/
Conclusion
Implementing these strategies will take time and effort, but they can significantly increase the organic traffic to your blog over time. This only can be achieved if our content adds value but also if it loads fast and it is well indexed.
